FOR IMMEDIATE RELEASE
Media Contact information:
(716) 923-4386, email@example.com
Contact: Darren Cotton University District Community Development Association firstname.lastname@example.org | 716‐857‐0096
GRAND OPENING CELEBRATES THE REBIRTH OF EAST SIDE THEATRE A neighborhood theatre and East Side landmark will open its doors to the public for the first time in over a decade on Friday, February 12th at 3PM. The Varsity Theatre located at 3165 Bailey Avenue has been reborn thanks to Ibrahim Cissé, the theatre’s tenacious owner and President of the Bailey Avenue Business Association (BABA), and a $150,000 grant awarded to the University District Community Development Association (UDCDA). “Neighborhoods become great when they’re built for and by the people who use them. From the grassroots cleanups, to grant‐sponsored renovation work, the Varsity Theatre has become a symbol of what a community can accomplish when working toward a common vision. Sweat equity has become the new capital of University District and we hope this is just the start!” remarked Roseann Scibilia, Executive Director of the UDCDA The grand opening celebration caps off nearly five years of work to bring the theatre back into operating condition. Purchased in 2010, Mr. Cissé has put more than $400,000 into the property, renovating the theatre in addition to several offices, including one that houses his own IT firm. The most recent renovations including an upgraded HVAC system, new bathrooms, dressing rooms, insulated walls and exit doors, building waterproofing, new fire and burglar alarm system, a video security system, a reconfigured seating area, and architectural repair work. This work was made possible thanks to a grant from the New York State Division of Homes and Community Renewal, energy efficiency work funded in part through NYSERDA and PUSH Green, and financing provided by Evans Bank and PathStone Enterprise. Opened in the mid‐1920s as the 1,000 seat Basil Brothers’ Varsity Theatre, the latest renovations have transformed the theatre into a multi‐functional event space that includes a 300 seat theatre space, as well as a tiered seating and banquet area that can accommodate an additional 270 patrons. The Varsity will not only provide a unique venue for the neighborhood, but also the entire city. “The rebirth of this historic landmark will help to bring attractions to Bailey Ave and is a blueprint to further business development in the University District” stated University District Council Member Rasheed NC Wyatt. The theatre was known by many names including the Circle Arts, Capri Art Theatre, and Uptown Theatre of Performing Arts before closing its doors. Located in the Kensington‐Bailey neighborhood, the Varsity is well positioned as a neighborhood anchor, especially as similar theatres have been demolished or are threatened. Mr. Cissé, the UDCDA, and additional community, business, and government partners believe the theatre can be a linchpin in the revitalization of Bailey Avenue and the surrounding University and Masten District neighborhoods. Thanks to a dedicated owner and a community rallying behind him, the building has become a symbol of grassroots revitalization, instilling hope and pride in the neighborhood, changing outside perceptions, and drawing visitors from around the city and region. “The renovation of the Varsity Theater marks another milestone in the community stakeholders plan to revitalize the Bailey Ave business corridor,” said Kenya Hobbs, BPN Director of Development & Communications. “In 2013, we opened Buffalo Promise Neighborhood Children’s Academy, the first new build along the corridor in several years and we view the great work of Ibrahim Cisse and other community partners, as a wonderful example of the synergy that’s building to make the corridor a destination spot for other residents in the area to visit.” The theatre has also been called an example of modern‐day “community barnraising”. Hundreds of hours of volunteer work thanks to residents, business owners, and students have helped push this project forward from its inception. Partners on the project have included the Bailey Avenue Business Association, Buffalo Promise Neighborhood, Junior League, University at Buffalo, University District Block Club Coalition, University District Community Development Association, University District Council Member Rasheed Wyatt, University Heights Collaborative, University Heights Tool Library, Villa Maria College, and countless others. The theatre has also served as a staging ground for a number of community projects; storing hundreds of trees for ReTree the District and construction materials for Bailey Fights Blight. The theatre will also play host to a public art initiative this spring as part of Bailey Fights Blight with a mural going up on the south side of the building. Additional plans for the theatre include exterior masonry work, returning full glass storefronts, and the recreation of signature marquee signage. Mr. Cissé and the UDCDA plan to apply to the next round of the Better Buffalo Fund to further reinvest in this East Side landmark and stabilize the Bailey Avenue Commercial Corridor. “The Varsity Theatre has definitely set sail in Buffalo, New York to become the premiere local inner city entertainment venue, showcasing arts shows, theater, music history, musicals, and special events. Yes, the long awaited stage has been set by Ibrahim Cissé” stated Levino L. Johnson, resident and owner of Executive Investigation and Security. The grand opening will take place on Friday, February 12th at 3PM at the Varsity Theatre located at 3165 Bailey Avenue. A press conference will take place from 3‐4PM, while live music, food, and tours will greet attendees from 4‐6PM. The University District Community Development Association (UDCDA) is a full service agency offering a wide array of youth, teen, and senior service programs to residents out of the Gloria J. Parks Community Center located at 3242 Main Street while also spearheading community and housing development projects throughout Buffalo’s Northeast from its offices located at 995 Kensington Avenue. The agency works with residents, block clubs, community nonprofits, educational institutions, and local government to invest resources in the people and places that matter most to the community
For more information on WNY Muslims position on such matters please call (716) 923-4386 or visit our website www.wnymuslims.org.